Vintage NOS Gillette 15 Super Blue Razor Blade Dispenser in box
This Heritage Gillette Razor Blade Dispenser Set includes a New-Old-Stock Gillette 15 Super Blue Blades Dispenser, sealed in its original box. The Gillette Super Blue Blade, introduced in 1959, was aimed at competing with other razor brands and electric shavers. The advertising campaign for this blade marked a shift towards a more understated approach compared to Gillette's previous marketing strategies. This set offers a glimpse into the historical evolution of Gillette's shaving products.
Gillette's Super Blue Blade, the marketer's first new blade in nearly three decades, debuted in late 1959. The muted campaign marked a sharp detour from the strongly masculine character of Gillette's previous advertising, setting the tone for a more low-key ad approach that lasted for almost 30 years.
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